Born in Ireland, but shaped by the sunshine of Southwest Florida, Dave was a business and commercial journalist for 15 years before turning his attention to the automotive advertising industry.
Having studied Media Production and Communications in his native Dublin, he earned a Masters Degree in Screenwriting from the Huston School of Film and Digital Media, but turned his back on Hollywood to start a new career as a copywriter at Moore and Scarry.
Dave's approach to writing can be summed up in one simple phrase – "good enough is not good enough". Armed with this philosophy, and backed by a talented team of writers, he ensures that Moore and Scarry's clients benefit from fresh and original ideas, no matter how big or small the job.
And he never misspells a wrod.