American Executive Magazine recently interviewed Jack Donachie regarding International Cars’ impressive success over the years. His focus on customer service along with Moore & Scarry’s digital advertising expertise has propelled the group of dealerships past the competition. Continue reading
Open Your Eyes, Start Paying Attention and Join the Conversation about Your Business!
Online consumer reviews have become one of the most important information sources for shoppers over the past few years. They are here to stay and their importance will continue to increase. Online reviews are now one of the most used, and influential, resources for consumers, and this includes your dealership. You cannot control them, but you can participate, engage shoppers to post reviews and join the online conversation about your business. Ignoring this vital information source is simply not an option for successful dealerships today.
Love it or hate it, Google Places and local search are here to stay. Since it is our goal here at Moore & Scarry to provide our clients with the best representation online, here is our guide to how Google Places works and how we can help you get an 
on Google Places!
The story of Google Places begins with their 2006 Patent Application Generating Structured Information. The application abstract states:
“Structured and/or unstructured data about enterprises are acquired from one or more sources such as commercial data providers, enterprise web sites, and/or directory web sites. Strings are extracted from the unstructured data. The strings contain key, value pairs describing facts about the enterprises. The extracted strings are parsed to normalize the keys and values and place them in a machine-understandable structured representation. Some keys and/or values cannot be normalized. The facts are clustered with the enterprise to which they pertain. Normalized facts from different sources are compared and confidence levels and/or weights are assigned to the facts. These confidence levels and weights are used to select the facts that are displayed on a page for the enterprise in a directory.”
In English, Google is stating that they crawl third party websites for information that can be extracted in a “machine-understandable structured representation.” Such information would include business names, phone numbers, and addresses that share a relatively consistent format across the web.
Google Instant is fairly revolutionary in regards to how it changes search engine optimization and search engine marketing. For those of you unfamiliar with Google Instant, here’s a brief roundup:
Instead of waiting until you type your entire search, Google will predict what you’re typing and change the search results in real time as you type. Google claims it will decrease the amount of time it takes a user to find the content they’re looking for by as much as 2.5 seconds and will change the way people use search.
At face value, this appears to be a really innovative change that’s beneficial for the consumer and there’s a lot of buzz about how this is the ‘holy grail’ of search engine optimization. Continue reading
Click the image above or click here to watch 8/24 Automotive News webiner: How Search Has Radically Changed The Way Consumers Shop For Cars.
On August 24th, leaders from Google, Yahoo and Moore & Scarry Advertising presented an Automotive News webinar on how search engines have changed the auto industry and the way consumers shop for cars.
With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google, Yahoo and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.
Duncan Scarry, president of Moore & Scarry Advertising has been asked to speak at a Toyota Motor Sales eRoundtable alongside industry leaders Google and TubeMogul.
The panel will be presenting advanced tactics for search engine optimization, search engine marketing and online video. Scarry’s specialization on the panel will be leading-edge search engine marketing. Continue reading
Previously offered exclusively to Moore & Scarry clients, Moore & Scarry is now opening it’s very successful Internet Training Webinar Series to our friends and peers. Each hour-long webinar covers a complete topic – taking novices through the basics and then covering topics advanced enough to satisfy the Internet super-user.