Moore & Scarry Advertising Selected as Google AdWords™ Authorized Reseller

Fort Myers, FL- (March 8th, 2011) – Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, announced today that December 1^st, 2010, Google selected Moore & Scarry Advertising as an official AdWords Authorized Reseller.

Adwords Authorized Resellers are companies that have been carefully vetted by Google for their ability to effectively serve local business’s search marketing needs. Partners in the AdWords Authorized Reseller program provide advertisers with a fully managed AdWords product, high quality customer service and significant expertise. Continue reading →

How Google Places Works and 4 Easy Steps to Dominate the Competition:

Love it or hate it, Google Places and local search are here to stay. Since it is our goal here at Moore & Scarry to provide our clients with the best representation online, here is our guide to how Google Places works and how we can help you get an on Google Places!

The story of Google Places begins with their 2006 Patent Application Generating Structured Information. The application abstract states:
“Structured and/or unstructured data about enterprises are acquired from one or more sources such as commercial data providers, enterprise web sites, and/or directory web sites. Strings are extracted from the unstructured data. The strings contain key, value pairs describing facts about the enterprises. The extracted strings are parsed to normalize the keys and values and place them in a machine-understandable structured representation. Some keys and/or values cannot be normalized. The facts are clustered with the enterprise to which they pertain. Normalized facts from different sources are compared and confidence levels and/or weights are assigned to the facts. These confidence levels and weights are used to select the facts that are displayed on a page for the enterprise in a directory.”

In English, Google is stating that they crawl third party websites for information that can be extracted in a “machine-understandable structured representation.” Such information would include business names, phone numbers, and addresses that share a relatively consistent format across the web.

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How will Google Instant effect Adwords?

Google Instant is fairly revolutionary in regards to how it changes search engine optimization and search engine marketing. For those of you unfamiliar with Google Instant, here’s a brief roundup:

Instead of waiting until you type your entire search, Google will predict what you’re typing and change the search results in real time as you type. Google claims it will decrease the amount of time it takes a user to find the content they’re looking for by as much as 2.5 seconds and will change the way people use search.

At face value, this appears to be a really innovative change that’s beneficial for the consumer and there’s a lot of buzz about how this is the ‘holy grail’ of search engine optimization. Continue reading →

Watch the Automotive News Webinar: How Search Has Radically Changed The Way Consumers Shop For Cars.

Click the image above or click here to watch 8/24 Automotive News webiner: How Search Has Radically Changed The Way Consumers Shop For Cars.

August 24th Automotive News Webinar

On August 24th, leaders from Google, Yahoo and Moore & Scarry Advertising presented an Automotive News webinar on how search engines have changed the auto industry and the way consumers shop for cars.

With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google, Yahoo and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.

Get a sneak peak under the hood of the world’s leading search engines
See tools that will help you measure your search performance
Learn how search engines are changing the way people shop for cars
Get breaking industry news about the merging of Microsoft and Yahoo search
Learn how to most effectively combine advertising and technology to maximize results Continue reading →

Moore & Scarry Presenting at Automotive News Webinar with Google and Yahoo

Moore & Scarry Advertising Presenting at an Automotive News Webinar with Google and Yahoo: “How Search Engines Have Radically Changed The Way Consumers Shop For Cars.”

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On August 24th, Duncan Scarry, president of Moore & Scarry Advertising will be presenting at an Automotive News webinar alongside Melissa Grusche of Google and Justin Thomas and Dan Nelson of Yahoo. The webinar will be at 2:00pm, but available after the live presentation for future viewing. Continue reading →

Google Reviews Now Allow Businesses to Respond To Reviews

You may have read one of our posts on online reputation management and how we recommend using Google reviews. Now, Google has made that a much smarter choice.

Google Local Business Listing Previously, the biggest downside of Google’s review process was the fact that it didn’t let the business edit, comment or participate in the review process. Google has announced today that it will allow businesses who have a verified local business listing to respond to Google reviews about their business. Here’s Google’s statement directly from their LatLong blog: Continue reading →

Google Beta Tests Lead Form Extensions – But Not For The Auto Industry

We’ve seen buzz around the Internet about Google Adword’s beta test of the lead form extension. Essentially, what it will do is add a plus box next to the top ranked search ad, that when clicked opens a lead form that a customer can fill out instead of actually clicking on the ad itself. Below is a shot courtesy of PPC Hero of what the lead form extension will look like. Continue reading →