Right now, you can have your Twitter posts automatically update your LinkedIn status, Facebook wall posts and quite a few other social networks, but is this killing your social presence? Yes, it is. Every social network is really designed for a different purpose and a different set of communications. Simply repurposing content over and over again makes it uninteresting to your peers. When I see a connection make personal quip after personal quip on LinkedIn, I start ignoring their updates – I use LinkedIn to maintain business connections – so telling me you had a great weekend with your dog at the beach via LinkedIn is a waste of my time.

When you start making your social communications mass media, you lose the personal connection that made media social in the first place.

The entire purpose of social networks is to make meaningful connections to peers and communicate information effectively. The mass, repetitive broadcast of information is the complete antithesis of this.

While Twitter integrations can be real time-savers, using them properly is the key to using them successfully. Once you have Twitter, LinkedIn and Facebook connected, you can set the connections ONLY to integrate the tweets you choose – typically by adding #fb or #li to your tweet. With this method, you’ll integrate appropriate content and stop flooding social networks with broadcast information.

Another great tool is a social networking app like Hootsuite - which allows you to manage communications across all your social networks from a single application.

You’re welcome. And thank you for cleaning up your social communications.