August 24th Automotive News Webinar

On August 24th, leaders from Google, Yahoo and Moore & Scarry Advertising presented an Automotive News webinar on how search engines have changed the auto industry and the way consumers shop for cars.

With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google, Yahoo and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.

• Get a sneak peak under the hood of the world’s leading search engines
• See tools that will help you measure your search performance
• Learn how search engines are changing the way people shop for cars
• Get breaking industry news about the merging of Microsoft and Yahoo search
• Learn how to most effectively combine advertising and technology to maximize results Read more »

Moore & Scarry Advertising Presenting at an Automotive News Webinar with Google and Yahoo: “How Search Engines Have Radically Changed The Way Consumers Shop For Cars.”

On August 24th, Duncan Scarry, president of Moore & Scarry Advertising will be presenting at an Automotive News webinar alongside Melissa Grusche of Google and Justin Thomas and Dan Nelson of Yahoo. The webinar will be at 2:00pm, but available after the live presentation for future viewing. Read more »

Precision Kia of Wesley Chapel

Precision Kia of Wesley Chapel has named Moore & Scarry Advertising as it’s agency of record.

“We’re pretty excited to be working with Precision Kia. The Precision name has a long-standing history of quality and solid business in Tampa,” said Kevin Shamonsky, the Moore & Scarry account executive assigned to the account.

Wesley Chapel is on the northern edges of Tampa and was one of the most rapidly growing areas in the state of Florida. A number of high-profile, dealerships have been developed in the area to take advantage of the suburban growth of Tampa.

Mike Rowe, partner and general manager, selected Moore & Scarry based on their analytic approach and sense of accountability.

“I was impressed with how they measured absolutely every aspect of advertising and how they integrated every message from television, direct mail, right down to digital,” said Rowe.

Moore & Scarry will be responsible for planning, media buying, creative development and digital marketing.

“We’re very excited to be working with Precision Kia. Every time we partner up with a dealership who thinks like we do we get energized. When an agency and a client have a collective vision, it’s pretty hard not to succeed,” said Duncan Scarry, agency president.

Precision Kia of Wesley Chapel is located in Wesley Chapel, roughly ten miles north of Tampa.

Jason Wiley – msaWest

Jason Wiley, vice president of msaWest, will be speaking at the Innovative Dealer Summit this September 8th in Denver, Colorado.

The presentation Jason will be making will be titled, “The Significance of Search Engines in the Auto Industry. How search engines have radically changed the car buying process and where the future of automotive search is heading.” Read more »

Duncan Scarry presenting at the 8th Digital Dealer Conference

Duncan Scarry has been asked to speak at the Morton Plant Mease Foundation’s Corporate Associates CEO Breakfast regarding the influence of technology on advertising. Scarry will be speaking alongside Jeff Lyash, President of Progress Energy and Karen Dunlap, President of the Poynter Institute.

The breakfast is an opportunity for Tampa Bay area business professionals to hear perspectives from the nation’s business leaders. Former speakers have been Brian Auld of the Tampa Bay Rays, Ed Crenshaw of Publix Supermarkets, Larry Morgan of LCM Investments and Debra Redmond of Nordstrom.

“Our Annual Corporate Breakfast was created to update our corporate members about what is taking place in our hospitals and share the current status of Morton Plant Mease  Foundation events, memberships and campaigns. This breakfast is one more way we give back to our corporate community and bring them together to promote business and social networking.” said Kathleen Simon, event coordinator for the Morton Plant Mease Foundation.

“I’m really honored to be speaking at this event. Technology changes advertising every day. It’s going to be a great opportunity to discuss how different industries are adapting to technology changes while doing something to help the Morton Plant Mease Foundation,” said Scarry.

The event will be held on September 28th at the St. Petersburg College EpiCenter.

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Duncan Scarry is President of Moore & Scarry Advertising, a nationally-recognized leader in digital advertising and one of the fastest growing advertising agencies in the nation.

The Morton Plant Mease Foundation provides philanthropic support to Mease Countryside, Mease Dunedin, Morton Plant, and Morton Plant North Bay hospitals. Over the past decade, Morton Plant Mease Foundation has granted more than $100 million to support the hospitals of Morton Plant Mease.

With over twelve years of dealership and manufacturer experience, Kevin brings a wealth of knowledge and experience directly from the front lines of successful automotive retail. In his new role as senior account executive, he is responsible for managing relationships with key accounts and developing new client relationships.

Prior to joining Moore & Scarry, Kevin served in a variety of automotive industry marketing roles, all focused on increasing dealership sales.  Most recently he was a senior district manager for American Honda Motor Co., Inc.  In this position he consulted with dealers across the nation to increase vehicle sales, profitability and improve customer satisfaction scores.  He has also held roles at Newgen Results Corporation, Direct Mail Express Inc. and Southeast Toyota Distributors, a division of JM Family Enterprises, Inc.

Agency president, Duncan Scarry, commented, “Kevin has spent his entire career in automotive retail and understands what’s needed for success.  His unique perspective and knowledge come from extensive work with dealerships, manufacturers and agencies.  He will be a huge asset for our dealer clients and help Moore & Scarry continue its growth as the leading automotive advertising agency.  In his new role, he will manage and develop key client relationships and we’re all excited to have him aboard.”

Kevin earned a ­Master of Business Administration, with an emphasis in marketing, from Florida Atlantic University.  He also holds a Bachelor of Business Administration from Northwood University, in addition to successfully completing numerous industry and marketing training programs.   In 2007 Kevin was awarded the Honda District Manager of the Year for Auto Sales.

Duncan Scarry, President, Moore & Scarry Advertising

Duncan Scarry, president of Moore & Scarry Advertising has been asked to speak at a Toyota Motor Sales eRoundtable alongside industry leaders Google and TubeMogul.

The panel will be presenting advanced tactics for search engine optimization, search engine marketing and online video. Scarry’s specialization on the panel will be leading-edge search engine marketing. Read more »

With nearly 80% of all vehicle shoppers using the Internet to research vehicle purchases, and the vast majority of them using Google to do so, mastering Google’s search tools is key to succeeding in today’s marketplace.

Moore & Scarry Advertising is the first of the major automotive search engine marketers to achieve Google’s new Certified Partner status, ahead of respected industry leaders such as Dealer.com, ReachLocal, Cobalt, ADP, AutoOne Media, SearchOptics and more. Read more »

Lexus of Orlando Partners with Moore & Scarry Advertising

Lexus of Orlando in Winter Park, Florida. Lexus of Orlando is an Elite of Lexus dealership and in the top 10% of Lexus dealers nationwide.

Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, is excited to announce that they have been selected as the agency of record for Lexus of Orlando. The auto dealership is one of the nation’s most successful Lexus dealerships and a top 10% volume Lexus dealer in the United States. Further, the dealership is the proud recipient of Lexus Motor Division’s prestigious “Elite of Lexus” award for excellence in sales, service and overall owner support. Read more »

We’re growing again – and we’d like to welcome our newest staffers: Cari Williams, Karen Moran, Kristin Vick, Jamie Obergfell and Kyle Dimitris.

Want to be part of our team? It all starts here: http://www.mooreandscarry.com/careers