Fort Myers, FL- (March 8th, 2011) – Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, announced today that December 1st, 2010, Google selected Moore & Scarry Advertising as an official AdWords Authorized Reseller.
Adwords Authorized Resellers are companies that have been carefully vetted by Google for their ability to effectively serve local business’s search marketing needs. Partners in the AdWords Authorized Reseller program provide advertisers with a fully managed AdWords product, high quality customer service and significant expertise.
Google requires Resellers to have significant experience servicing and supporting local businesses, to have a fully-equipped technology platform, to demonstrate proficiency in managing AdWords accounts and to have a rigorously trained and certified staff.
“We’ve been innovating and leading the automotive search marketing space for quite some time. Our new partnership with Google is going to allow us to continue to lead and innovate. Ultimately, we’ll be able to provide the best advertising return on investment for our dealer clients,” said Duncan Scarry, President of Moore & Scarry Advertising.
As a Google AdWords Authorized Reseller, Moore & Scarry is equipped to help auto dealers and groups tap into the power and reach of the Google AdWords online advertising platform.
“Moore and Scarry has a proven track record of delivering high ROI products to the automotive sector via AdWords. As such, Moore and Scarry is a key strategic partner of Google,” said Ben Wood, Head of North American Channel Sales Partnerships at Google.
About Google AdWords:
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at adwords.google.com.
About Moore & Scarry Advertising:
Moore & Scarry Advertising is a full-service advertising agency and audio-visual production company that focuses exclusively on increasing automotive retail sales through the strategic combination of traditional and new media. The agency’s digital advertising services, such as paid search and Internet marketing management are what set the company apart from its competition. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the sought-after automotive advertising agencies in the nation. Moore & Scarry Advertising has represented over 400 automobile dealers, including the vast majority of domestic and international manufacturers, dealerships of all types and sizes, including numerous Automotive News Top 125 Dealer Groups.