Haystack SEM

haystacklogoPowerful Online Marketing Solution

Customers buy their vehicle from the very first dealership they visit. Not because of better sales tactics – but more informed online shopping. The majority of customer shopping is done online. Your inventory must be properly displayed & marketed online or you’ll miss out on many sales opportunities.

HAYSTACK AUTOMOTIVE SEARCH MARKETING PLATFORM is the most powerful online marketing solution the industry has to offer. Haystack’s dynamic inventory-based ad creation engine instantly and automatically interfaces your entire vehicle inventory directly into the top search engines to target in-market customers searching specifically for vehicles you have in stock.

Haystack creates pay-only-for-performance campaigns for the following dealership profit centers.

  • Dealership
  • Franchise
  • Market for new cars
  • Used inventory
  • Certified pre-owned
  • Top competitors
  • Competitive brands
  • Regional searches
  • Service
  • Parts
  • Collision
  • And more

The Method

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Powerful New Features

Newly added features catapult Moore & Scarry’s Haystack far beyond its competition. Value Based Bid Management and Age Based Bid Management tools dynamically compare your inventory with dozens of resources and adjusts bids to focus your advertising dollars on your most attractive vehicles and those that you’re in the most need of turning. The result – decreased click costs by as much as 24%.

Customized Service Levels

Haystack Express allows you to access the most powerful automotive search marketing platform on the planet with

  • NO monthly fees
  • NO markup on your spend
  • Absolutely ZERO cost to you
  • Ability to upgrade to more advanced features & dedicated support

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Find out how Haystack can create more internet leads, reduce advertising costs & offer increased accountability for you. Contact Moore & Scarry Advertising today for an in-depth presentation & a no cost analysis of your marketing.

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