The Significance of Search Engines in the Auto Industry
How search engines have radically changed the car buying process and where the future of automotive search is heading
With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.
- Get a sneak peak under the hood of the world’s leading search engines
- See tools that will help you measure your search performance
- Learn how search engines are changing the way people shop for cars
- Get breaking industry news about the merging of Microsoft and Yahoo search
Learn how to most effectively combine advertising and technology to maximize results
Jonika Hoomes – Senior Partner with GoogleJonika Hoomes in her role as Senior Partner with Google works closely with automotive resellers to provide consultation, in-depth market analysis and support as they develop and implement their online marketing strategies. She has over 6 years experience in Online Display and Search. During her Google career, she has worked closely with traditional media resellers, automotive clients, and served as Google’s Automotive Vertical Lead.
Click here to download the presentation – Download Google Tool Kit - Download What’s New at Google
Check Out Moore & Scarry’s New Products Being Release at Digital Dealer 9
Haystack v2- A new Revolution in Digital Marketing
Haystack v2 instantly and automatically interfaces your entire vehicle inventory directly into the top search engines to target in-market customers searching specifically for vehicles you have in stock. You’ll call it revolutionary, we call it Haystack v2. Click Here To Learn More
Autosocial – Automated Social Networking Marketing
You know that you need to have a good social networking presence, but don’t have the time? With a push of a button, Autosocial can create a robust social networking presence including blog posts, updates and even searchable inventory. Click Here To Learn More
ePress- Automated eNewsletter Marketing Program
How do you break through the constant clamor online to reach the people that really want to hear from you? ePress allows you to connect to your customers in real time and maintain your email database like no other product in the marketplace. Click Here To Learn More
Apple A Day Giveaway Winners
