Moore & Scarry Advertising Selected as Google AdWords™ Authorized Reseller

Fort Myers, FL- (March 8th, 2011) – Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, announced today that December 1^st, 2010, Google selected Moore & Scarry Advertising as an official AdWords Authorized Reseller.

Adwords Authorized Resellers are companies that have been carefully vetted by Google for their ability to effectively serve local business’s search marketing needs. Partners in the AdWords Authorized Reseller program provide advertisers with a fully managed AdWords product, high quality customer service and significant expertise. Continue reading →

Moore and Scarry – Advertising Helps Feed the Hungry

FORT MYERS, FLA – December 23, 2010 – Moore and Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, celebrated this holiday season by making a charitable donation to an important, local organization. Duncan Scarry, President and Owner of Moore and Scarry Advertising, and employees of the agency made a sizable donation to the Harry Chapin Food Bank of Southwest Florida on behalf of the agency’s friends and clients.

Employees of the Fort Myers, FL based company combined their efforts and gathered canned, packaged and bottled food as well as cleaning supplies and personal toiletry items. Moore and Scarry matched these efforts with a large financial donation. The donations were presented to the food bank on Tuesday, December 22nd in time to bring hope to many this holiday that are hurting in this economy.

“We are thrilled to be able to give back through this donation and hope the Harry Chapin Food Bank will be able to further their initiative of fighting hunger in Southwest Florida,” said Scarry. “We’ve been pretty fortunate this year and wanted to make sure we passed along some of our good fortune. I am so proud of this employee initiative. Everyone came together to do what they could and we look forward to future opportunities to be helpful to the communities where we live and work.”

The Harry Chapin Food Bank serves Lee, Collier, Charlotte, Hendry and Glades counties. On an annual basis they provide more than 9.5 million pounds of nutritious, quality food to 170 Partner Agencies that include church food pantries, neighborhood centers, a Kids Cafe, low-income housing sites, senior nutrition centers, family crisis centers, group homes, soup kitchens, emergency shelters, after-school programs, day care centers, rehabilitation facilities and disaster relief agencies.

Moore & Scarry Advertising Welcomes Patricia Wales Casey as Head of our Chicago Office

Patty Wales Casey

Moore & Scarry Advertising is proud to welcome Patty Casey as president of Moore & Scarry Advertising’s Chicago area offices (msaNorth). In her role with one of the fastest growing automotive advertising agencies in the country, she is responsible for managing and directing the operations of the location. Patty and her team provide dealer and dealer group clients expertise in comprehensive marketing services, both traditional and online, from a single service provider.

Patty hails from Elmhurst, Illinois and has worked in automotive retail marketing for nearly 20 years, and her experience encompasses every area of retail sales. Prior to joining Moore & Scarry, she was most recently the national director of sales for Engage Creative in Lombard, Illinois. In this role she worked with many high volume dealerships including the top Hyundai store in the Midwest. In addition, she has worked with other leading advertising agencies in the Chicago area, creating successful strategy and tactics for automotive dealerships and dealer groups around the nation.

Patty combines her extensive knowledge of the automotive retail business with her strong creative background to deliver consistent results for clients. She considers clients’ goals as her own and believes in creating long-standing partnerships. Patty’s philosophy is that personal attention and customer service cannot be replaced by technology. At the same time, understanding and keeping up with new technology allows her to fully meet the needs of clients more efficiently, with better results. Her specialties include: creative concept development for TV, radio, infomercials/paid programming, direct mail, print campaigns, copywriting, media buying and unique strategic marketing approaches.

Patty attended Columbia College Chicago where she earned a BA in Marketing Communications while working as sales professional and finance manager in the automotive industry.

She has a husband, two of the coolest children in the world and three dogs (one of which she is not very fond of ). In her free time (which she really doesn’t have much of because of her partnership with her clients, her dear husband, two cool kids and dogs), she enjoys cooking, reading, writing and traveling.

Moore & Scarry Advertising Announces New Chicago Office to Serve Midwest Clients

Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, today announced the opening of a Chicago office to better service the marketing needs of Midwest auto dealers and dealer groups. Moore & Scarry North (msaNorth) will open its doors on December 1 and has already partnered with leading dealerships in the area. The new office is an extension of Moore & Scarry’s Florida and Colorado offices and further ensures that dealers around the nation have direct access to the agency’s full-service marketing solutions. Chicago area automotive retail marketing veterans will join the Moore & Scarry team.

Moore & Scarry North will be located in the Oak Brook Regency Towers at 1415 W. 22nd Street, Oak Brook, Illinois. Existing and new clients will benefit from a full staff and marketing services conveniently located under one roof in the region. msaNorth’s clients already include such leading dealerships as Family Hyundai Tinley Park, Fletcher Jones Audi, Fletcher Jones Honda, Fletcher Jones Volkswagen, Infinity of Orland Park, Mercedes-Benz of Chicago (a Fletcher Jones company), Orland Park Nissan, World Hyundai Matteson, Zeigler Chevrolet of Schaumburg, Zeigler Chrysler Dodge of Downers Grove and Zeigler Chrysler Dodge Jeep of Schaumburg. Moore & Scarry plans to grow the Chicago office in terms of both new clients and staff members.

Automotive retail marketing expert Patricia (Patty) Wales has joined Moore & Scarry to head up the new office as president of msaNorth. Patty hails from Elmhurst, Illinois and has worked in automotive marketing for nearly 20 years. Her experience encompasses every area of retail sales and she combines this extensive knowledge with her strong creative background to deliver consistent results for clients. Patty and her team will provide dealer and dealer group clients with expertise in comprehensive marketing services, both traditional and online.

“We are excited to open our Chicago office and expand our services in the Midwest. Having the physical location will allow us to provide even better service to our dealers in the region,” commented Duncan Scarry, Moore & Scarry owner and president. “Patty Wales is a great addition for our clients. She brings her expertise and decades of experience with dealers and dealer groups in the area. Midwest dealers now have access to more support staff and more marketing tools, combing the strengths of both online and offline advertising, and everything is under one roof.”

Digital Dealer 9

The Significance of Search Engines in the Auto Industry
google_mico_logos How search engines have radically changed the car buying process and where the future of automotive search is heading

With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.

Get a sneak peak under the hood of the world’s leading search engines
See tools that will help you measure your search performance
Learn how search engines are changing the way people shop for cars
Get breaking industry news about the merging of Microsoft and Yahoo search

Learn how to most effectively combine advertising and technology to maximize results

Jonika Hoomes – Senior Partner with Google
Jonika Hoomes in her role as Senior Partner with Google works closely with automotive resellers to provide consultation, in-depth market analysis and support as they develop and implement their online marketing strategies. She has over 6 years experience in Online Display and Search. During her Google career, she has worked closely with traditional media resellers, automotive clients, and served as Google’s Automotive Vertical Lead.

Click here to download the presentation – Download Google Tool Kit - Download What’s New at Google

Check Out Moore & Scarry’s New Products Being Release at Digital Dealer 9

haystackv2 Haystack v2- A new Revolution in Digital Marketing
Haystack v2 instantly and automatically interfaces your entire vehicle inventory directly into the top search engines to target in-market customers searching specifically for vehicles you have in stock. You’ll call it revolutionary, we call it Haystack v2. Click Here To Learn More

Autosocial – Automated Social Networking Marketing
You know that you need to have a good social networking presence, but don’t have the time? With a push of a button, Autosocial can create a robust social networking presence including blog posts, updates and even searchable inventory. Click Here To Learn More

epress ePress- Automated eNewsletter Marketing Program
How do you break through the constant clamor online to reach the people that really want to hear from you? ePress allows you to connect to your customers in real time and maintain your email database like no other product in the marketplace. Click Here To Learn More

Apple A Day Giveaway Winners

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Walser Automotive Group Increases Used Vehicle Website Traffic by 400% with Moore & Scarry's Haystack Automated Search Engine Marketing

Walser Automotive Group Increases Used Vehicle Website Traffic by 400% with Moore & Scarry’s Haystack Automated Search Engine Marketing

walserhyundai Most auto dealerships face the challenge of effectively marketing used vehicles via online search engines. With an ever changing inventory of pre-owned cars on the lot, manually creating and managing search engine marketing (SEM) campaigns for each of these vehicles could be a full-time job for many dealers, yet most dealerships do not have the internal resources to accomplish this. Marketing used vehicles on search engines is a huge opportunity for dealerships because automotive consumers nation-wide seek pre-owned cars on search engines every day. Historically, the majority of dealers have missed these shoppers because there was no effective method to showcase used inventory via SEM. Continue reading →

Watch the Automotive News Webinar: How Search Has Radically Changed The Way Consumers Shop For Cars.

Click the image above or click here to watch 8/24 Automotive News webiner: How Search Has Radically Changed The Way Consumers Shop For Cars.

August 24th Automotive News Webinar

On August 24th, leaders from Google, Yahoo and Moore & Scarry Advertising presented an Automotive News webinar on how search engines have changed the auto industry and the way consumers shop for cars.

With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google, Yahoo and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.

Get a sneak peak under the hood of the world’s leading search engines
See tools that will help you measure your search performance
Learn how search engines are changing the way people shop for cars
Get breaking industry news about the merging of Microsoft and Yahoo search
Learn how to most effectively combine advertising and technology to maximize results Continue reading →

Moore & Scarry Presenting at Automotive News Webinar with Google and Yahoo

Moore & Scarry Advertising Presenting at an Automotive News Webinar with Google and Yahoo: “How Search Engines Have Radically Changed The Way Consumers Shop For Cars.”

autonews2

On August 24th, Duncan Scarry, president of Moore & Scarry Advertising will be presenting at an Automotive News webinar alongside Melissa Grusche of Google and Justin Thomas and Dan Nelson of Yahoo. The webinar will be at 2:00pm, but available after the live presentation for future viewing. Continue reading →

Precision Kia of Wesley Chapel Names Moore & Scarry Agency of Record

Precision Kia of Wesley Chapel has named Moore & Scarry Advertising as it’s agency of record.

“We’re pretty excited to be working with Precision Kia. The Precision name has a long-standing history of quality and solid business in Tampa,” said Kevin Shamonsky, the Moore & Scarry account executive assigned to the account.

Wesley Chapel is on the northern edges of Tampa and was one of the most rapidly growing areas in the state of Florida. A number of high-profile, dealerships have been developed in the area to take advantage of the suburban growth of Tampa.

Mike Rowe, partner and general manager, selected Moore & Scarry based on their analytic approach and sense of accountability.

“I was impressed with how they measured absolutely every aspect of advertising and how they integrated every message from television, direct mail, right down to digital,” said Rowe.

Moore & Scarry will be responsible for planning, media buying, creative development and digital marketing.

“We’re very excited to be working with Precision Kia. Every time we partner up with a dealership who thinks like we do we get energized. When an agency and a client have a collective vision, it’s pretty hard not to succeed,” said Duncan Scarry, agency president.

Precision Kia of Wesley Chapel is located in Wesley Chapel, roughly ten miles north of Tampa.