American Executive Magazine recently interviewed Jack Donachie regarding International Cars’ impressive success over the years. His focus on customer service along with Moore & Scarry’s digital advertising expertise has propelled the group of dealerships past the competition. Continue reading
Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, today announced the opening of a Chicago office to better service the marketing needs of Midwest auto dealers and dealer groups. Moore & Scarry North (msaNorth) will open its doors on December 1 and has already partnered with leading dealerships in the area. The new office is an extension of Moore & Scarry’s Florida and Colorado offices and further ensures that dealers around the nation have direct access to the agency’s full-service marketing solutions. Chicago area automotive retail marketing veterans will join the Moore & Scarry team.
Moore & Scarry North will be located in the Oak Brook Regency Towers at 1415 W. 22nd Street, Oak Brook, Illinois. Existing and new clients will benefit from a full staff and marketing services conveniently located under one roof in the region. msaNorth’s clients already include such leading dealerships as Family Hyundai Tinley Park, Fletcher Jones Audi, Fletcher Jones Honda, Fletcher Jones Volkswagen, Infinity of Orland Park, Mercedes-Benz of Chicago (a Fletcher Jones company), Orland Park Nissan, World Hyundai Matteson, Zeigler Chevrolet of Schaumburg, Zeigler Chrysler Dodge of Downers Grove and Zeigler Chrysler Dodge Jeep of Schaumburg. Moore & Scarry plans to grow the Chicago office in terms of both new clients and staff members.
Automotive retail marketing expert Patricia (Patty) Wales has joined Moore & Scarry to head up the new office as president of msaNorth. Patty hails from Elmhurst, Illinois and has worked in automotive marketing for nearly 20 years. Her experience encompasses every area of retail sales and she combines this extensive knowledge with her strong creative background to deliver consistent results for clients. Patty and her team will provide dealer and dealer group clients with expertise in comprehensive marketing services, both traditional and online.
“We are excited to open our Chicago office and expand our services in the Midwest. Having the physical location will allow us to provide even better service to our dealers in the region,” commented Duncan Scarry, Moore & Scarry owner and president. “Patty Wales is a great addition for our clients. She brings her expertise and decades of experience with dealers and dealer groups in the area. Midwest dealers now have access to more support staff and more marketing tools, combing the strengths of both online and offline advertising, and everything is under one roof.”
Click the image above or click here to watch 8/24 Automotive News webiner: How Search Has Radically Changed The Way Consumers Shop For Cars.
On August 24th, leaders from Google, Yahoo and Moore & Scarry Advertising presented an Automotive News webinar on how search engines have changed the auto industry and the way consumers shop for cars.
With some research indicating nearly 90% of consumers utilize a search engine as a key part of the buying process, fundamentally understanding how shoppers use search engines is mission critical to a dealership’s success. Industry leaders Google, Yahoo and Moore & Scarry Advertising show you how search engines are radically changing the car buying process and how you can maximize your search results.
Precision Kia of Wesley Chapel has named Moore & Scarry Advertising as it’s agency of record.
“We’re pretty excited to be working with Precision Kia. The Precision name has a long-standing history of quality and solid business in Tampa,” said Kevin Shamonsky, the Moore & Scarry account executive assigned to the account.
Wesley Chapel is on the northern edges of Tampa and was one of the most rapidly growing areas in the state of Florida. A number of high-profile, dealerships have been developed in the area to take advantage of the suburban growth of Tampa.
Mike Rowe, partner and general manager, selected Moore & Scarry based on their analytic approach and sense of accountability.
“I was impressed with how they measured absolutely every aspect of advertising and how they integrated every message from television, direct mail, right down to digital,” said Rowe.
Moore & Scarry will be responsible for planning, media buying, creative development and digital marketing.
“We’re very excited to be working with Precision Kia. Every time we partner up with a dealership who thinks like we do we get energized. When an agency and a client have a collective vision, it’s pretty hard not to succeed,” said Duncan Scarry, agency president.
Precision Kia of Wesley Chapel is located in Wesley Chapel, roughly ten miles north of Tampa.
Jason Wiley, vice president of msaWest, will be speaking at the Innovative Dealer Summit this September 8th in Denver, Colorado.
The presentation Jason will be making will be titled, “The Significance of Search Engines in the Auto Industry. How search engines have radically changed the car buying process and where the future of automotive search is heading.” Continue reading
With nearly 80% of all vehicle shoppers using the Internet to research vehicle purchases, and the vast majority of them using Google to do so, mastering Google’s search tools is key to succeeding in today’s marketplace.
Moore & Scarry Advertising is the first of the major automotive search engine marketers to achieve Google’s new Certified Partner status, ahead of respected industry leaders such as Dealer.com, ReachLocal, Cobalt, ADP, AutoOne Media, SearchOptics and more. Continue reading
Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, is excited to announce that they have been selected as the agency of record for Lexus of Orlando. The auto dealership is one of the nation’s most successful Lexus dealerships and a top 10% volume Lexus dealer in the United States. Further, the dealership is the proud recipient of Lexus Motor Division’s prestigious “Elite of Lexus” award for excellence in sales, service and overall owner support. Continue reading
Just three short weeks after the release of Moore & Scarry Advertising’s new search engine marketing application, Haystack, demand for the product has been overwhelming.
“To be honest, we never expected this type of demand. But if you think about it, there’s really only one other product on the market that’s comprable, so Haystack if really filling a void in the industry,” said Duncan Scarry, president of Moore & Scarry Advertising. Continue reading
Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies has opened an office in Denver to better serve our west coast clients.
“Despite all the technology in the world, sometimes it’s hard to connect with some of our customers that are two or three time zones away. Having a personal presence on the west coast was important to us so that we can provide the same level of personal service to all of our clients no matter where they’re located,” said Duncan Scarry, agency President. Continue reading
Moore & Scarry Advertising recently attended the 8th Digital Dealer Conference & Exposition in Orlando. Our team enjoyed meeting and comparing notes with the best of the best in the industry. Here’s Moore & Scarry Advertising’s highlights from the show.
Session 1: The Digital Marketing Checkup
Duncan Scarry, who has been an top attendee-rated speaker at the previous two Digital Dealer Conferences, delivered two presentations at this conference.
The first presentation, The Digital Marketing Checkup, was attended by well over 100 attendees. The Digital Marketing Checkup covered the eight digital marketing milestones your dealership should have met by now. Dealers learned how they stacked up and how they could reach them if they weren’t there already.
Below, you can view a video of Duncan Scarry’s presentation. If you’d like to download the Powerpoint, please click here.
Duncan Scarry’s second presentation, Leveraging the Power of the Dealership Group, covered proven tactics large dealership groups can implement to maximize their digital marketing efforts. You can view a video the presentation below.
If you’d like to download the Powerpoint, please click here.
If you went to Digital Dealer, you heard the buzz about our promo video – so here it is.
Haystack – Inventory Search Engine Advertising ApplicationPaid search engine advertising accounts for 33% of all traffic from search engines, but maintaining these advertising campaigns… Click here to learn more
AutoSocial – Automated Social Network MarketingFacebook generates more weekly visits than Google and, according to JD Power, is the number one visited site among… Click here to learn more
We gave away three iPads at Digital Dealer 8 – but we’re not done!You can still win a new iPad – click here to find out how to win.