The 10th Digital Dealer Conference in Orlando, FL just ended and the turnout was tremendous. Over 1,000 dealer representatives attended with 90+ exhibits sprawling the packed show floor of the Rosen Shingle Creek. There were also a lot of great breakout sessions with a great buzz and excitement of interesting things to learn. Continue reading
With some of the most recent information arriving about how the Japanese tsunami is going to hurt inventory over the summer, a lot of our clients are asking what our recommendations are in regard to marketing.
We feel that how you handle your marketing over the next several months will have alot to do with how successfully you navigate the obstacle and how well you continue to perform on the other side.
Here’s our thoughts, from some of the best and brightest advertising minds in the auto industry: Continue reading
American Executive Magazine recently interviewed Jack Donachie regarding International Cars’ impressive success over the years. His focus on customer service along with Moore & Scarry’s digital advertising expertise has propelled the group of dealerships past the competition. Continue reading
On April 7th at the Pepin Hospitality Centre in Tampa almost thirty men, including seven Tampa Bay Lightning players, had their heads shaved to raise money for pediatric cancer research. Joe Lamphier of Crown Automotive Group was one of the bold men who took it all off on stage! Continue reading
Auto Revenue Insights interviews Duncan Scarry
In January we started the year here at ARI with the warning that digital may be our biggest competitor for advertising budget in 2011. Now let’s look at a view from an agency that opened in 2002 and today is one of the biggest leaders in the entire USA in digital strategies for over 250 car dealers nationwide. Our guest is Duncan Scarry, a partner in the digital marketing agency Moore & Scarry.
Here’s a look at some factual observations and opinions made by Duncan, as he was quoted recently on eMarketer.com. Continue reading
More than 160,000 children are diagnosed with pediatric cancer each year. On April 7th, Tampa Bay media personalities, professional athletes and business leaders, including Crown Automotive vice president Joe Lamphier, will take a big step to help curb this staggering statistic. They will shave their heads to raise money for the Pediatric Cancer Foundation and the Vincent Lecavalier Pediatric Cancer & Blood Disorders Center. Cut for a Cure is an innovative program to raise money, get attention and find a cure for pediatric cancer through the Sunshine Project. Continue reading
Moore & Scarry Advertising hit the SXSW Conference in Austin and spent five days looking into the future of advertising.
Beyond the expected hype surrounding mobile usage and social media, the main take away from this year’s SXSW Conference is location based services and the gameification of social media.
In the first five days of the conference, downtown Austin registered over 250,000 location based checkins between Foursquare, Facebook Places, and Gowalla. Continue reading
For a limited time sign up for 3 months of Google Tags with Moore & Scarry Advertising and get your first 60 DAYS FREE*!
Sign up for 3 months of Moore & Scarry Advertising’s Google Tags Management Service and get 60 DAYS FREE* of Google tags. Contact us today to find out more. This offer is time sensitive and will absolutely end March 31, 2011. Continue reading
Open Your Eyes, Start Paying Attention and Join the Conversation about Your Business!
Online consumer reviews have become one of the most important information sources for shoppers over the past few years. They are here to stay and their importance will continue to increase. Online reviews are now one of the most used, and influential, resources for consumers, and this includes your dealership. You cannot control them, but you can participate, engage shoppers to post reviews and join the online conversation about your business. Ignoring this vital information source is simply not an option for successful dealerships today.
Email marketing helps automotive dealers to enhance relationships with their existing customer base and to acquire new customers. It enables automotive dealers to target specific groups of customers to share information with, timely and affordably. Adopting Email Marketing strategies enable automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, Email Marketing is quick, convenient, and a trackable form of communication.
Efficient and Effective Way of Communication
Apart from directly getting in touch with the large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed email with customized content gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from their customers through emails. Sending questionnaires through emails can help gain valuable information from customers.