/leadership that moves you

Duncan Scarry
Founder / CEO

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A nationally recognized authority on automotive retail marketing.

Duncan’s passion is strategically combining the strengths of traditional and new media to increase automotive retail sales.

With over 15 years of successful offline and online advertising experience, Duncan offers dealers and manufacturers insight into the most effective, progressive automotive marketing methods.

He leads one of the fastest growing automotive advertising agencies in the country, serving the nation’s top dealerships and dealership groups.

Duncan has spoken at Toyota Motor Sales e-Roundtables, Automotive News Webinars and Digital Dealer Conferences.

Haystak Digital Marketing has grown to the 3rd largest search marketing platform in the industry.

Thomas Kerr
Executive Vice President

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As Vice President, he is responsible for the quality of the strategic planning and execution for all Moore & Scarry Clients.

Tom is a home-grown talent that has been with Moore & Scarry Advertising for over 8 years. He is a true “mailroom to CEO” success story – starting as a Junior Account Coordinator and working his way to Vice President.

With his tenure and experience at the agency, Tom is uniquely capable of ensuring customers are able to gain deep access to all that Moore & Scarry offers.

This unique combination of skill sets which include the ability to quickly diagnose business challenges and provide innovative marketing solutions while staying true to the “DNA” of the dealer make him a valued asset to the agency and our clients.

 

Paul Caldwell
President MSA West

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Prior to running Moore & Scarry’s Denver offices, Paul worked at McGee & Starr, Clear Channel, CBS Radio, Virtual Lending Source along with owning a cluster of radio stations in Savannah, Georgia.

Paul runs services accounts assigned to our Denver office and also runs the agency’s business development center.

Paul brings a tremendous amount of experience to Moore & Scarry having served key roles in automotive advertising agencies, traditional direct marketing shops and even media sales outlets.

 

Karyn Cardona
Media Director

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Karyn is a savvy 20 year retail media veteran spanning nearly every market in the nation

Nicknamed “The Negotiator” she is relentless in ensuring that every dollar invested is optimized and reconciled for added value promotions, sponsorships and impact placement.

 
 

Robert Mansfield
Sr. Account Executive

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Robert is a highly impactful, results focused marketing executive who’s built a reputation and successful track record of bringing “Firepower” to his clients. Robert brings a particular expertise in the corporate, regional and retail automotive sectors. He joined Moore and Scarry Advertising in April of 2012.

He serviced six years with Sonic Automotive as National Director of Advertising. Prior to that, he was Northwest District Director of Marketing for AutoNation.

Robert is highly proficient in working with publicly traded and other larger dealer groups to provide integrated traditional, digital and social marketing platforms which have resulted in driving qualify demand, increased new and used unit sales gross profit, market share, and fixed operations gross growth.

 

Ed Kiesel
Creative Director

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Ed is a 10 year creative veteran of the retail automotive advertising industry.

One of our most tenured employees and heads our A-team of copywriters, artists and designers.

His industry knowledge makes him lethal at developing original creative that looks good and works!

 

/our locations

/latest news

Moore & Scarry Advertising Announces Executive Leadership Advancements

Fort Myers, FL– May 02, 2013 – Moore & Scarry Advertising, one of the nation’s largest and fastest growing automotive advertising agencies, today announced executive leadership advancements. Tom Kerr, executive vice president of Moore & Scarry, and Paul Caldwell, president of MSAWest, will take equity shares in the agency and new executive positions. Both Kerr and Caldwell have held leadership positions with Moore & Scarry for many years and will now assume even greater responsibility for driving the continued growth and success of the agency. The leadership advancements come as Moore & Scarry’s sister company, Haystak Digital Marketing, announces its acquisition by VinSolutions. Moore & Scarry has grown to become the nation’s third largest automotive advertising agency since its founding in 2001. In fact, the company has increased gross revenue by 27% year over year and currently serves nearly 200 dealership rooftops across the U.S. In addition, Moore & Scarry now maintains a 20% quarterly revenue growth rate. The agency attributes its continued success to the high level of service it provides customers, its emphasis on quantifying results, and early identification of industry trends and consumer behavior. Kerr and Caldwell will now strategically lead Moore & Scarry to even greater success as they guide the agency into a new era.
Moore & Scarry Advertising and Haystak Digital Marketing founder, Duncan Scarry, will remain involved in the agency’s operations in his new position as chairman. In this role he will consult with executive leadership and help drive the strategic direction of the company. Scarry commented, “I’m really happy to have Tom and Paul increase their interests in the company and continue on the path they’ve taken leading the agency. They’ve been the cornerstone of our products and services to date and I think our products and services will continue to expand and evolve under their leadership.”
Kerr stated, “This is a very exciting time for Moore & Scarry and our clients. Paul and I will now be able to lead our dealers to even greater success as we assume even more responsibility for the agency. Duncan founded a great company and has created an amazing team over the years. I joined Moore & Scarry as an account executive in 2005 and under Duncan’s leadership I have grown and expanded my skills and expertise. Both Paul and I have learned immensely from him over the years and he will continue to be a part of the agency. I am honored to take an equity share in this award winning company whose goal is to make our clients successful.”
Caldwell also commented, “Moore & Scarry Advertising and Haystak Digital Marketing will keep the close relationship that we have always had. And the new changes will allow Moore & Scarry to grow in new ways with our increased autonomy. All of our team members are committed to the success of our dealers. We couldn’t ask for a more dedicated team and this is reflected in our clients’ results. I couldn’t be happier to take an even more active role in leading our future.”

About Moore & Scarry Advertising:
Moore & Scarry Advertising is the nation’s third largest automotive advertising agency. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the fastest-growing automotive advertising agencies in the nation. Moore & Scarry Advertising represents over 200 automobile dealers, including the vast majority of domestic and international manufacturers, and dealerships of all types and sizes, including numerous Automotive News Top 125 Dealer Groups. The agency has offices in Fort Myers, Florida and Denver, Colorado.